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In-Cosmetics ‘Connects’ Industry Before 2011 Show

Integrated social networking campaign builds awareness.

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By: TOM BRANNA

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In-Cosmetics has enhanced its digital presence through an integrated social networking campaign. Linkedin, Twitter, the company’s own blog site and brand new digital tool, Connect, will not only help to build the show’s reputation but will also improve awareness of the event amongst visitors and exhibitors alike for this premier event, which will be held March 29-31, 2011 in Milan. The aim of the Linkedin group (www.in-cosmetics.com/linkedin) is to facilitate communication and ideas sharing b...

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